
When the Rotary Club of Santa Fe partnered with The Lensic Performing Arts Center's Lensic360 series this summer, the goal wasn't just visibility — it was a test. Could sponsoring free public concerts do more than put the club's logo on a screen? Could it start real conversations about Rotary, attract prospective members and donors, and give the public an easy, low-pressure way to engage with the club's local work?
The answer, after two concerts and one very busy Rotary booth, was yes.










